Craft × Code

Where the
Cellar
meets the
Circuit.

We build the digital layer between your cellar, your team and your guests.

Made by people who work a wine floor, not just a keyboard.

élevage

Craft × Code

Craft × Code — Singapore — Wine × Technology

Your wine
lives in
six places.

The cellar knows one thing.

The spreadsheet knows another.

The wine list is a PDF from six months ago.

The tasting notes are in one person's head.

The guest sees almost none of it.

We connect them.

Most wine businesses don't have a wine problem. They have a wine information problem. Everything is written down somewhere, just never in the same place, and never where the guest can see it.

The Wine Stack

One database.
Four views.

The same wine, seen differently by everyone who touches it.

Cellar
  • What you have
  • Where it sits
  • What it cost
  • What's left
Team
  • Tasting notes
  • Service notes
  • What to pour
  • What to hold
Guest
  • The wine list
  • What it tastes like
  • What others rated
  • What's open tonight
Data
  • What guests liked
  • What sells
  • What sits
  • What to buy next

Wine goes in one end. Understanding comes out the other.

Three parts of
one system.

Each of these started as a real build for a real wine business, not a template. We shape them around how your team already works, rather than asking you to change to fit the software.

Manage

Cellar &
inventory

One place that knows what you have, where it is, what you paid, and what's left. Searchable by anyone on the floor, on a phone, mid service.

Built for a Singapore wine members club. Members browse the cellar, staff manage it, and the numbers stay in one place.
See the system
Present

Guest-facing
wine list

A wine list that knows more than the label. Region, producer, style, notes, and what other guests thought. Opens from a QR code, updates when your cellar does.

Live now at a Singapore wine bar, where guests browse and rate the list from their own phone.
See the system
Experience

The Tasting
Companion

Every wine, note and producer story in one place guests can open on their phone. They score as they go, results reveal live, and a keepsake PDF follows. No printing, no handouts.

The one thing you can book off the shelf. Take the tool and host it yourself, or have me host the whole night. From SGD200 per event.
See the details

We built this for
ourselves first.

Most people selling software to wine businesses have never run one. We work a wine floor. The cellar list, the members, the events, the Wednesday night that goes sideways.

Everything on this page started as a problem we had ourselves, and had to solve before service. That's the only reason it works the way it does.

Guest-facing wine list on a phone

What the guest sees

Cellar and inventory admin view

What the team sees

I didn't find
wine in
a cellar.

I found it at 35,000 feet.

Janet, founder of Mon Élevage
Janet
Founder, Mon Élevage

Two decades at 35,000 feet

Twenty years with Singapore Airlines. Wine became my specialism, I took WSET Level 3, and spent my last eight years on board as an air sommelier. Serving wine at altitude teaches you fast that the experience around the glass matters as much as what's in it.

Sommelier and operations manager

I worked the floor at a private members club in Singapore. I built the cellar list, hosted the tastings, and ran the nights that bring people back. It's also where the gap showed up clearly: good wine programmes are held together by spreadsheets and memory.

So we built it

My husband has spent years shipping digital products at MNC scale. Together we built the members platform we needed. Not a pitch deck. A working product, built from the floor up.

Mon Élevage exists because we saw the gap and closed it ourselves.
Now we do it for others.

Everything about the wine,
in their hand.

Guests join from their phone with a link and a PIN. The wines, the notes, the producer background, all in one place they can look at before, during and after the tasting. They score as they go, the results reveal when you're ready, and a keepsake PDF lands in their inbox afterwards.

Built for sommeliers who host tastings, and for importers, distributors and suppliers running trade sessions. Nothing to download, nothing to print.

A guest joining a tasting on their phone at the table

Guests join by link and PIN, no app needed

Option one

The tool,
you host

You run the tasting. We set up the pages, the scoring, the reveal and the QR code, then hand you the keys. Good for sommeliers, wine clubs, and trade tastings where the wines change every time.

  • Your wines, your flights, your notes
  • Live scoring and results
  • QR code and PINs ready to print or send
  • Keepsake PDF to guests afterwards

From SGD200 per event, all in.

Option two

The tool,
we host

Everything above, plus me on the floor running it. I build the flights, write the questions, lead the tasting and read the room. You get to be a guest at your own event.

  • Flight design and wine selection input
  • Blind tasting questions written for your crowd
  • Sommelier hosting on the night
  • Post-event report and guest keepsake

Price on request, based on length and group size.

Small team.
Short projects.

01
We talk

A call about how your wine actually moves through the business today. No deck required.

02
We scope

A short written plan with what gets built, in what order, and what it costs.

03
We build

You see working screens early and often, so nothing gets a surprise reveal at the end.

04
You own it

The accounts and the data are yours. We hand over properly and stay on if you want us.

What it
costs

We're not a software subscription. There's no monthly fee per person, no long contract, and no paying for features you'll never open. Every project is quoted on what you actually need, which is why it usually lands well under what the big platforms charge. Tell us what you're trying to fix and we'll give you a number.

Let's
open
something.

Whether you run a wine list, a cellar, a club, or a group of venues, we'd like to hear what's not working. Tell us the messy version.