The Beginning
Singapore Airlines
I started my career with Singapore Airlines. Service at that level is its own discipline — precise, attuned, unhurried. Those instincts never left me.
Sommelier expertise. Product intelligence. One practice.
Begin a conversation →Craft × Code
Mon Élevage is a wine and technology consultancy founded on a simple observation: the wine industry has extraordinary craft, and an extraordinary gap in how that craft is built, sold, and experienced digitally.
We sit at that intersection — fluent in both the language of the cellar and the logic of the product roadmap. From wine program design to digital product builds, every engagement is guided by the same philosophy: deliberate, unhurried, purposeful.
The name is a nod to élevage — the winemaker's art of raising a wine to its fullest expression. We hold that same standard for every project we take on.
"Most wine businesses understand the craft. We help them build the infrastructure to let that craft reach further."
I found it at 35,000 feet.
I started my career with Singapore Airlines. Service at that level is its own discipline — precise, attuned, unhurried. Those instincts never left me.
Wine became my specialism on board — and formal study followed. WSET Level 3, distinction in theory. Wine at altitude taught me that the experience around the glass matters as much as what's in it.
As sommelier and operations manager at South Bridge Réserve, I curate the member experience — the cellar list, events, and the moments that keep people coming back. It's also where I saw the gap most clearly: great wine programmes deserve better digital infrastructure.
My husband — who has spent years shipping digital products at MNC scale — and I built the SBR Wine Collective web app together. That became the proof of concept. Not a pitch deck. A working product, built from the floor up.
Mon Élevage exists because we saw the gap — and closed it ourselves.
Now we do it for others.
Wine is patience.
Technology is precision.
We speak both.
Mon Élevage brings together expertise that typically lives in two separate worlds — and makes them work as one. Whether you need a wine program built from scratch or a digital product that speaks fluently to the trade, we've got you.
Digital products built specifically for the wine industry — from member platforms and wine collective apps to trade tools and discovery experiences.
Wine list curation, cellar management, and member experience design for restaurants and hospitality groups.
Strategic advisory for wine businesses building or refining their digital presence — channels, content, community, and how it all fits together.
Whether you're a wine business curious about technology, a hospitality group thinking about digital, or a tech team entering the wine world — we'd love to talk.